I did what Vallorn did with the first one, but I kept the proportion of the text intact. I suspect, perhaps I'm wrong, that whoever put it together converted a word of text (or an image with the word) to ASCII. It's not about the binary at all, it's all about the 1s.
So I excluded the 0s, and there's something interesting:
![Image](http://i.imgur.com/Prbvf.png)
I now believe that it is certainly a word comprised of 7 letters. Notice how each letter has a thick left column of two 11s. I suspect the number of 1s on a line in each letter represents the thickness of that part of the letter. There are some fonts that do this, where they emphasize one part of the letter, and not another part. A good example is Niagara Engraved in Microsoft Word. Notice also that the 2nd letter and the 6th letter are the same letter; I would suspect either an "R" or a "K".